Privacy Policy
Plain-spoken version: we use your info to send you bids. We don't sell it.
Last updated: October 20, 2026
This Privacy Policy explains how GB 210 Solutions LLC, doing business as BidLasso ("BidLasso," "we," "us," or "our"), collects, uses, shares, and protects information when you visit bidlasso.com, subscribe to our daily digest, or use our optional text-message alerts (together, the "Service"). By using the Service, you agree to this Privacy Policy and to our Terms of Service.
Information we collect
- Information you give us: your name, company name, email address, mobile phone number (only if you provide it), the trades, service areas, and lead types you select, and any messages you send us.
- Billing information: payments are handled by our payment processor, Stripe. Stripe collects and stores your card details. We do not receive or store full card numbers. We receive limited billing information from Stripe, such as your customer and subscription status, plan, billing dates, and the last four digits and type of your card.
- SMS consent records: if you opt in to text messages, we keep a record of your consent, including the phone number, date and time, and the consent language you agreed to, and any opt-out.
- Usage and email data: basic technical and log data (such as IP address, browser and device type, pages requested, and timestamps), and information about how you interact with our emails, such as whether an email was delivered or opened and which links were clicked.
- Campaign tags: we record the campaign tags (UTM parameters) in the link a visitor used to reach our site, to measure which ads and emails work.
- Cookies: we keep cookies to a minimum. We use only cookies and similar technologies that are needed to operate and secure the site, along with the email open and click measurement described above. We do not use third-party advertising cookies. You can block or delete cookies in your browser settings, though parts of the site may not work as intended.
How we use information
- To provide the Service, including compiling and sending your daily digest filtered to your trades and areas.
- To send text alerts, but only if you have opted in.
- To process trials, subscriptions, payments, taxes, and billing.
- To send account, billing, and service messages, such as trial reminders, receipts, and notices of policy changes.
- To respond to questions and provide support.
- To measure and improve the Service, including email deliverability and which content is useful.
- To prevent fraud and abuse, secure the Service, and enforce our Terms.
- To comply with legal, tax, and accounting obligations.
We do not sell your personal information
We do not sell, rent, or trade your personal information, and we do not share it for cross-context behavioral advertising. Mobile phone numbers and SMS opt-in consent data are not shared with or sold to third parties or affiliates for their marketing or promotional purposes.
How we share information
We share personal information only as follows:
- Service providers that process information on our behalf to run the Service, under obligations to use it only to provide services to us and to protect it. These include:
- Stripe, for payment processing, subscription billing, and sales tax;
- Cloudflare, for website hosting, content delivery, security, and database storage; and
- Our email delivery provider (and, if you opt in to texts, our SMS delivery provider), for sending digests, alerts, and account messages.
- Legal and safety: when we believe in good faith that disclosure is required by law, subpoena, or legal process, or is needed to protect the rights, property, or safety of BidLasso, our users, or others.
- Business transfers: in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business, subject to this Privacy Policy.
- With your consent or at your direction.
Data retention
We keep personal information for as long as your account is active and as needed to provide the Service. After you cancel or ask us to delete your information, we delete or de-identify it within a reasonable time, except that we may keep records as needed to meet legal, tax, accounting, and fraud-prevention obligations, resolve disputes, and enforce our agreements. For example, we keep billing records and SMS consent and opt-out records for as long as the law requires. We also keep a record of your email address after you unsubscribe so we do not email you again.
Security
We use reasonable administrative, technical, and physical safeguards to protect personal information, including encrypted (HTTPS) connections and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If you believe your account or information has been compromised, contact us right away.
Your choices
- Email: every digest and marketing email includes an unsubscribe link and our mailing address. We honor unsubscribe requests promptly, within 10 business days. Unsubscribing stops the digest but does not cancel billing, so cancel your subscription to stop charges. We may still send essential account and billing messages.
- Text messages: reply STOP to any text to opt out, or HELP for help. Message and data rates may apply.
- Preferences: use the preferences link in your digest to update your trades, areas, and lead types, or email us.
- Access, correction & deletion: to request access to, correction of, or deletion of your personal information, email [email protected] from the email address on your account. We may need to verify your identity before acting on a request, and we will respond within the time required by applicable law.
- Cookies: you can control cookies through your browser settings.
Children
The Service is for businesses and is not directed to, or intended for, anyone under 18. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us personal information, contact us and we will delete it.
Texas and U.S. residents
BidLasso is based in Texas, and the Service is intended for businesses in the United States. Your information is processed and stored in the United States. Depending on where you live, you may have additional rights under applicable state privacy laws, including the Texas Data Privacy and Security Act. These rights may include the right to confirm whether we process your personal information, and to access, correct, delete, or obtain a copy of it. They may also include the right to opt out of the sale of personal information, targeted advertising, or certain profiling. We do not sell personal information or use it for targeted advertising. To exercise a right, email [email protected]. If we deny your request, you may appeal by replying to our decision with the subject line "Privacy Appeal." We will not discriminate against you for exercising your rights.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will post the new version on this page and update the "Last updated" date. If we make material changes, we will notify active subscribers by email or through the Service. Your continued use of the Service after the changes take effect means you accept the updated policy.
Contact
Questions or requests about this Privacy Policy? Contact us:
GB 210 Solutions LLC, doing business as BidLasso
311 E Nakoma St
San Antonio, TX 78216
General: [email protected]
Privacy & support: [email protected]